EP #437: Hvis du arbejder med Facebook Ads, SKAL du kende The Breakdown Effect

The Breakdown Effect.

Udover at være en perfekt titel til en dommedagsfilm med Denzel Washington, så er det også navnet på et super interessant Facebook-fænomen, som alle online marketers burde kende til.

Emil og Halfdan kigger nærmere på The Breakdown Effect i dagens episode af Marketing Brief.

https://www.facebook.com/business/m/one-sheeters/breakdown-effect

• Hvordan virker Facebooks algoritme? (Discount pacing)
• Hvorfor stiger prisen når man bruger flere penge?
• Hvad er The Breakdown Effect?
• Hvis ikke jeg skal indstille budgetter, hvordan skal jeg så optimere mine kampagner?

“This is where the reporting may not match your expectations. If you had only judged the decision by looking at the CPA in Ads Manager, it would show less budget went to the lower average CPA placement, Facebook Stories. This may be confusing because it appears the decision was incorrect; however, the system pivoted the budget in real time to Instagram Stories which drove more results.”