EP #337: 12 Marketing & business bøger til sommerferien

Sommerferien er på vej. Det er en god anledning til at læse op på materiale, der sikrer dig høje afkast og gode kampagner i efteråret.

Vi kommer her med vores forslag til en sommer-læse-liste – klar til at du kan snuppe de bedste bøger!

Branding
– Building a StoryBrand
– Ice to the Eskimos: How to Market a Product Nobody Wants
– Purple Cow

Copywriting
– The 100 Greatest Advertisements 1852-1958: Who Wrote Them and What They Did
– Making Ads Pay: Timeless Tips for Successful Copywriting
– Write Like the Pros: Using the Secrets of Ad Writers and Journalists in Business

Andet:
– Influence: The Psychology of Persuasion
– Crossing the Chasm
– How to buy a gorilla (on working with agencies)
– The 22 Immutable Laws of Marketing by Al Ries and Jack Trout
– Predictable Revenue
– Atomic Habits