EP #335: 10 statistikker om “anmeldelser” i 2019

Det er ikke uden grund, at du bliver bedt om at skrive en Trustpilot-anmeldelse efter at have købt et eller andet.

Online anmeldelser er i 2019 lige så vigtige, som de altid har været, hvis ikke vigtigere.

I EP #335 stiller vi skarpt på 10 ny-indsamlede statistikker om online anmeldelser, og hvad de betyder for om dine kunder ønsker at handle hos dig.

Emner:

  • 66% of consumers stated many online reviews makes them trust a brand online.
  • Buyers require an average 40 online reviews before believing a business’s star rating is accurate (up from 34 in 2017)
  • Shoppers across all age ranges expect an average of 112 reviews per product when they search online.
  • 85% of consumers think that online reviews older than 3 months aren’t relevant
  • 57% of buyers expect a business to have more than 11 reviews
  • 91% of 18-34-year-olds trust online reviews as much as personal recommendations
  • Between similar products online, 35% of consumers said better reviews have driven them to spring for the higher priced option.
  • 83.5% of shoppers would not consider a business with a 3-star rating or below
  • Over 55% of survey respondents expect a business to reply to a review within 1 day and over 30% expect a response within 3 days
  • It takes roughly 40 positive customer experiences to undo the damage of a single negative review.

Kilde: https://gatherup.com/100-online-review-statistics/

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